While most economists remain locked in a
historical tug-of-war—cycling between the worship of Zeus (the market) and
Prometheus (the state), each following either the whims of a mad king or the
decrees of the temple priests—sociologists and anthropologists have
consistently emphasized the importance of harmony for any functional social
organization (Hobhouse, 1922; Midgley, 2003; Hodgson, 1997; Hodgson &
Knudsen, 2004; Heiner, 1983; Callon, 1998; WCCD, 1996; UNESCO, 1997; Rosman et
al., 2009, and others). Their central argument is captured well in this quote
from the World Commission on Culture and Development (WCCD, 1996, p. 48): “Development
divorced from its human or cultural context is development without a soul.”
We shouldn’t overstate their importance—they
often resemble old men who keep insisting that the sun of their youth was
warmer than the sun of today. They are the high priests of the Egyptian god
Amon, who granted order through Ma’at—the moral force that upheld the divine
rule of kings and the stability of Egypt in a chaotic world. These thinkers
argue that Ma’at is the only path to paradise beneath the earth. Egypt, they
insist, was heaven, while the rest of the world staggered under darkness and
disorder. This view is clearly expressed in a synthesis by UNESCO (1997, pp.
45–46):
“Tradition
represents a medium-term between the long-term perspective of ecological
evolution and the short-term perspective of human desire for progress and change.
As such, it constitutes an essential store of knowledge about the relationship
between human beings and their environment… Culture, then, is the vital
intermediary between the finite perspective of the individual... and the
fabulously complex order hidden beneath the apparent chaos of nature… If
development is to be sustained for the benefit of future generations, it will
need not only the wisdom of past generations, but also the impersonal wisdom
with which tradition unfolds…”
When Egypt is the only world you know, it’s
not difficult to accept the stagnant rhythm of survival as a way of life. These
cultural advocates warn us not to tamper with tradition. Like the high priests
of Thebes, they caution against disturbing ancient wisdom, threatening catastrophe
not only in this life but also in the afterlife—here, the future generations.
“Respect Ma’at or perish,” they proclaim. It may sound absurdly impractical,
and often it is—but beneath their simplicity lies enduring wisdom. Let us first
appreciate that wisdom, before uncovering the absurdity.
Humans are not endowed with a multipurpose
rational mind. True multipurpose rationality would require a universal
deductive capacity that we do not possess. The evidence is overwhelming across
disciplines (Cimoli et al., 2006; Arrow, 1969; Hodgson, 2007; Nelson, 2006;
Simon, 1962, 1985; Kahneman & Tversky, 1982; Cosmides & Tooby, 1994a,
1994b, 1996, and many others). It’s amusing to see Einstein portrayed in films
as an omniscient genius, or to hear people say, “It doesn’t take a rocket
scientist,” as if expertise in one field equates to all-around intelligence.
Brooks (2008, p. 1) humorously illustrates this misconception:
“I
am standing in the magnificent lobby of the Hotel Metropole in Brussels,
watching three Nobel laureates struggle with the elevator… I like to think of
scientists as being on top of things, able to explain the world… But maybe
that’s just a comforting delusion.”
Nobel laureates may be brilliant in their
domain, but they’re not necessarily adept at everyday problems. Our minds are
not general-purpose logic engines. Perfect rationality is a myth. Yet in our
imperfect world, the kind of mind we do possess is remarkably effective
(Cosmides & Tooby, 1994a, 1994b, 1996). Rather than searching for universal
solutions—which would demand more knowledge, memory, and processing energy than
we have—we look for context-specific strategies.
Consider the process of starting a business.
If you attempt to plan for every contingency, you'll never begin. You lack all the
information, capacity, and energy to foresee everything. Trying to do so leads
only to paralysis. Instead, you begin somewhere, and through a process of
feedback and refinement—thinking, experiencing, adjusting—you move forward. But
where do you begin?
In practice, we use rules of thumb to
estimate which paths are more promising. If the current problem resembles one
encountered before, then experience and culture guide the selection process. As
Simon (1962, p. 472) observed:
“Problem solving requires selective trial and
error… human problem solving, from the most blundering to the most insightful,
involves nothing more than varying mixtures of trial and error and
selectivity.”
Most of our problem-solving follows this
model: means-to-end analysis. We identify a desirable outcome, then
reverse-engineer a path to achieve it. When you first encounter a complex
model, you don’t grasp every part rationally—unless you’re already an expert.
You start with a rough understanding. Over time, through effort and exposure,
your comprehension deepens. You might eventually revise or reject the model
entirely—but only after step-by-step engagement.
However, our inability to think through every
scenario becomes a liability in social life. A single set of information can be
interpreted in vastly different ways. Beyond informational imperfections, the
imperfections of knowledge itself can breed confusion and conflict (Mezgebo,
2014). To manage this, our thinking must be narrowed—limited to shared
frameworks. Some of this narrowing is biological—what Steven Pinker (1997)
calls the hardware of the mind. But much of it is cultural and experiential
(Hodgson, 1997; Heiner, 1983; Callon, 1998; Hodgson & Knudsen, 2004).
Biology supplies the hardware, but culture
provides the software. Biology tells us to eat, but culture tells us what’s
edible. One person relishes a rat stew, while another gags at the thought. The
reaction feels instinctive—but it’s cultural conditioning at work.
A vivid example of culture’s role in shaping
cognition is the case of the Wild Boy of Aveyron (Cayea, 2006). Discovered in
18th-century France after growing up with no human contact, he behaved more
like an animal than a person. He never acquired human language, and despite
years of scientific effort, he failed to develop beyond basic social skills.
Biology may offer us potential, but without culture and experience, it remains
unrealized. Culture shapes how we think and what goals we pursue.
Culture and experience teach us what is
rational or irrational, moral or immoral, fair or unfair. They shape our
notions of virtue, vice, purpose, and perversion. By framing our understanding,
culture simplifies the social world and enables harmony.
For society to function harmoniously, there
must be shared understandings—norms, values, morals, and ethical systems that
define both how people think and what they pursue in life. Rousseau (1762)
called this the “general will.” Ibn Khaldun (1978) referred to it as “group
feeling.” It is a powerful tool that helps guide individuals toward social
goals by shaping both their mental framework and their conception of self.
Clark (1918, p. 12) put it well:
“He
can make nothing out of the world that the world does not first make out of
him… He is at the mercy of whatever system he happens to be born into for
creating, transmitting, and directing stimuli.”
Does this mean we can mold people however we
wish? Some, like McCloskey (1987, 2002) and Skinner (1972), thought so. But
there is strong evidence against the idea of a “blank slate” mind (Cosmides
& Tooby, 1994a, 1994b, 1996). In truth, any system of identity, culture, or
morality must remain compatible with human biology to be sustainable. Still,
the mind is elastic enough to host a wide range of cultural diversity—as long
as it enhances fitness in the long run (Mezgebo, 2014).
What society can indeed shape is our
definition of self, using the principle of extended identity. A person who
identifies as a patriot serves the nation. A scientist chases truth. A football
fan lives and dies by the team's score. A humanist seeks to advance human
dignity. Identity shapes goals. Culture and experience then generate the
associated norms, values, and beliefs to form a cohesive society. In short,
both society and individual experience program our minds and direct our lives
(Mezgebo, 2014).
This has major advantages. We don’t need
constant coercion or high-powered incentives to coordinate people. As Hobhouse
(1922, p. 68) wisely stated:
“Compulsion
is only deemed necessary to secure predominance of creed by those who do not in
their hearts believe that creed to be strong enough to avail by its own
acceptability.”
Why do soldiers give their lives for their
country? Why are people willing to sacrifice everything for an idea? It isn’t
just about long-term rewards or social respect. It’s about deep, effective
socialization. Akerlof and Kranton (2005, p. 9) describe this well in their
account of West Point:
“On
plebes’ first day at West Point… They strip down to their underwear. Their hair
is cut off. They are put in uniform… They must repeat a formal greeting until
they get it exactly right, all while being reprimanded for every mistake… This
is just the beginning of a training program that re-engineers identity to
produce loyal officers ready for battle.”
This is not limited to military academies.
It’s the thread that runs through all history. Why does William Wallace give a
rousing speech before battle in Braveheart? Why do sports teams invest
heavily in unity and motivation? Because the strength of collective identity
can mean the difference between failure and success.
Socialization can also take darker forms. As
Kuran (1987, p. 663) notes:
“Regarded
as 'polluted', [untouchables] are barred from village life… Yet they tend to
consider these restrictions neither exploitative nor offensive… Many believe
their inferiority is karmic… They genuinely feel that they are best off working
with the system, not fighting it.”
If people can be programmed this low, how
hard is to program them so they can achieve better life for themselves, family,
society, nation and the world. The practical question of practical man will be
at this point: how does this apply to our daily life? There are those who even
reject the connotation as unpractical in market economy. Fuller and Winston
(1978, page 357-358) stated
There are two basic forms of social ordering:
organization by common aims and organization by reciprocity. Without one or the
other of these nothing resembling a society can exist…. It should be noticed
that the conditions which make these two principles of ordering effective are
directly opposite to one another. To make organization by reciprocity effective
the participants must want different things; organization by common aims
requires that the participants want the same thing or things.
The authors finally conclude that if man is
going to be end by himself than means to an end, organization by common aim
should be replaced by organization of reciprocity. In simple words
socialization is only applicable for communist system not for market oriented
system (Fuller and Winston, 1978). However the role of socialization can be
found in both bureaucratic organizations and exchange institutions all over the
world as can be seen in examples below.
Ouchi (1980) do insist on the fact that the
two problems we face in any coordination problem are the problem of diverse
goals of decision making agents which made an organization and problem of
performance ambiguity. In one side decision making agents are selfish and often
have goals which are not necessary consistent with objective of the
organization. You can use market incentive or coercive power to guide them to
right direction but still this is hard to do if performance evaluation is not
precise in identifying productivity.
This will allow us to work on socialization
or on modifying the goal of individuals to be consistent with goal of the
organization (Ouchi, 1980). In real world socialization process is the most
commonly used way of organizing people to given objective. But it is often
given least emphasis in actual research work within economics, excluding
pioneering work of few. We should notice
A bureaucratic organization operates
fundamentally according to a system of hierarchical surveillance, evaluation,
and direction. In such a system, each superior must have a set of standards to
which s/he can compare behavior or output in order to provide control. These
standards only indicate the value of an output approximately, and are subject
to idiosyncratic interpretation. People perceive them as equitable only as long
as they believe that they contain a reasonable amount of performance
information. When tasks become highly unique, completely integrated, or ambiguous
for other reasons, then even bureaucratic mechanisms fail. Under these
conditions, it becomes impossible to evaluate externally the value added by any
individual. Any standard which is applied will be by definition arbitrary and
therefore inequitable (Ouchi, 1980, page134-135).
This is problem of bureaucratic system,
because it needs continuous and costly follow up to make it efficient. One
possible solution is market forces to be used. When performance measurement is
easy, market will easily handle any opportunistic behavior. However if
performance measurement is poor and the workers’ and employers’ goal are not
the same; some form of socialization in to workers and employer clan will be
effective. The clan will reduce the occurrence of opportunistic behavior and
can be useful when the performance measurement is very costly or impossible.
Clans are organic solidarity between closely related persons but not
necessarily family members. And the socialization process will embody
organizational goals in to their personality so they can push organizational
objective by harmonizing their interest with the organizational objectives
(Ouchi, 1980).
People who build strong teams always work
hard in guiding the goal and psychology of the team members as they work in other
structures of performance like facility, machinery and training. In every
meeting and programs, governments do work hard to guide the intention and goal
of people in right direction by using different propaganda methods.
Socialization is effective tool in guiding people in to functional system.
After all the most important resource is humanity and directing humanity in the
right direction is the best way to achieve better performance. More practical
explanation can also be found from Cox and Fafchamps (2006, page 22-23) who
insist that
Identification with a group can also be
created artificially by providing bonding experiences such as initiation
ceremonies and other kinship activities. We suspect that bonding is strongest
if it is accomplished at a young age, probably around puberty and in teenage
years. This tends to bond people of the same age together. Once the kin group
has been socially engineered, it can serve many of the same functions as
extended family…… Other social phenomena, such as religious sects and
brotherhoods can also be used to generate strong bonds and engineer a family
feel. Churches often seek to tap into the emotions triggered by family
relationships by using titles such as “father,” “brother,” and “sister.” The
use of such titles demonstrates a desire to trigger the same emotional
attachment as ideally found within an extended family.
Even in business firms the importance of
socialization is well documented by Akerlof (1998) in stating efforts are not
simply determined by wages only and formal contract, but also by the sentiment
that the agent has to the firm and coworkers that create gift exchange
condition. The workers will work hard as group given their sentiment to the
firm and coworkers and the firm will return the gift in gift by giving more
incentive, not firing people and acting fair in terms of norms defined internal
to the workers and the firm.
Not only the positive side of socialization,
but we should also notice the fact that wrong kind of socialization can also
create serious problem in performance too. From example, the detrimental effect
socialization in contract farming of Peru can be seen from the following
observation of Glover and Kusterer (1990). According to the authors, contract
farming was promoted in Santa and Viru with foreign credit which is channeled
by contract buyer. Initially in Santa there were corrupt practices which are
introduced by lack of proper accounting procedure. However even after the
problems are solved farmers are observed to have negative attitude to
everything that the company did. While farmers in Viru, who understand the
process better, are able to have better attitude toward contract farming. This
result is observed despite the fact that farmers in Santa benefited from
contract farming more than farmers in Viru. This clearly shows lack of right
socialization can be serious obstacle in any development effort.
The above facts and observation of our world
clearly shows there is more to the world than the bad economic models predict
and assume. In general any organization has three components of drive. One is
reciprocity like market, another is coercive power like control, sanction and
audit and most importantly there is harmony that units group of decision making
agents under similar, if not the same, goal.
The implication of the above analysis is that
what determines efficiency of organization is not only related to incentive
structure used in reciprocity like market and the efficient use of coercive
power, but also how the people are harmonized in to functional unit. Morality,
ethics, trust, norms, values, culture and tradition are the reason why most
people behave the way we expect them to behave. In addition the goals we chose
in life are often defined by the society we found ourselves at birth and the
societies we live in. Those tools as result can be effectively used to improve
organizational efficiency as it is done in army, churches, clans, socialized
business and soon.
What does this mean in practice? Don’t use
you are fired and promotion only as carrot and stick to promote efficiency.
Socialize with your workers by creating conducive working environment and sense
of family (Hirschman, 1970). Explain, motivate and harmonize interest of your
workers to be consistent with your organizational objective. Develop and
internalize values, ethics, identities and goals in your workers that promote
efficiency. As family you have to teach morality, ethics, norms, desire for
hard work, self respect, nationality, humanity, other values and identities which
are corner stone of our society in organizing us in to civilized human society.
In schools teach duty, ethics, morality, honesty, hard work, nationality, right
and civil servant attitude in your students not only by words but also by the
way you live in.
The question is how elastic is this process?
What socialization allows us is to rise above mere animal which lives by crude
self interest. However as we are ethical beings, we are also dominantly selfish
beings. This is very true how elastic the self seems to be. As result any
identity, norms, values, ethics and culture we choice should able to generate
better fitness to the decision making agents which made the organization in the
long run. A West Point solder will not accept military norms which expose them
to military defeat in battle field in the long run or that makes them slaves of
poverty in long run. When institutions of harmony work to achieve not only
organizational fitness but also decision making agents’ fitness in long run,
they will have long standing relevance (Mezgebo, 2014). Despite this fact how
far we can go in short run is function of wider realities that one found
him/her self. Discussing this will push us beyond objective of this book; that
is why for sake of brevity this will not be addressed here.
Now we are ready to visit Egypt and the high
priests Amon, the god of order and harmony, in their temple. What they say is
traditions, norms, values, cultures and way of life are result of generation of
trial and error which ensures the survival of the community. Not only wisdom is
to be found on those institutions of harmony but also in way of life of the
people. Imagine how birds perfect flying, fishes swimming, bats listening,
humans thinking and soon. If you lose those animals and human beings, you lose
a knowledge about flying, swimming, listening, thinking and soon. By studying
birds we learn a lot how to fly and by studying fishes we know how to swim.
This is because nature is storage of high functionality that is been tried and
tested to be proven highly functional.
The same way in centuries of trial and error,
cultures are adapted to different reality of humanity in this earth and they
store a lot of known and unknown knowledge in life and thinking of the people.
If you lose tradition you lose such knowledge that is known or that could be
identified by study, after all bat have no science about listening and fish
about swimming. That is why they insist if you lose traditions you will perish
in the long run because you are destroying wisdom and truth stored in the
tradition and you are replacing it by unproven ideas of the time.
Now it is time for reality check from someone
who is able to visit the world beyond the order of ma’at under Egypt (see
Kuiper, 2011). How much do we know about city of Ur around Babylon (see Rogers,
1900)? How much do we know about the first capitalist culture of Phoenicia (see
George, 1889)? What do we know about the toilet inventing civilization of Asia
(see Childe, 1929)? We know not much. Now imagine I can give you time machine
and you can see their life in the past from now. Can you really make huge difference
in our life which is as large as survival and extinction? Can you even give us
very useful tools which determine human welfare as big leap? Or can you go to
hunter and gatherers of Amazon and the short jungle dwellers of central Africa,
and can you make decisive difference to humanity then after? Unless someone who
is out of touch with reality, s/he can see the knowledge we can gain from such
society is not much specially in social side of life.
However still there could be plants and
animals that could be identified from such society that could cure Aids. Even
some wisdom could be gained from life of Egypt, Greek, Babylon and hunter and
gatherer of Amazon. So could you insist the tradition of Egypt, Greek, Babylon
and Sparta should be preserved as it is, so we can use it as storage of
knowledge and wisdom? Can any human with basic sense of right and wrong say
this? Do you want to keep poor people under their own poorly functioning
tradition, so they can preserve their culture? Worship of ma’at is a lie.
Yes tradition should not be lost as much as
possible. Yes tradition should grow without losing its base. However growth
always has loss and gain. You cannot preserve all the past without destroying
all the future. Yes, if change must happen it should be built in existing good
culture while refining bad cultures. In every refinement there is always type I
and type II error and you cannot avoid both of them at the same time. But you
could be careful in the process.
Most importantly your culture and tradition
is what is odd and beautiful about you. So you have to grow to the world being
you. If you can, please try to store and preserve as much as possible from your
tradition without destroying your future. However to walk naked and to do
absurd backward cultures that you know are stupid just for sake of tradition is
absurd level of impracticality and being clues less in this cruel world. Old
man you may keep complaining about the new sun and you may insist on glorifying
the old sun, but you will die and time will go on without you. But as wise old
man you could help the new generation to learn your wisdom and grow it farther
by refining good from bad. After all if old generations learn, why is the new
generation forced to be stupid who never learn? Is this because of the book of
the dead?
Why is that we don’t learn much from old
social cultures, as much as we loss from them do need explanation at this
point. This is because our mind is not clean slit. Our basic operating system
is determined by biology and the level of flexibility allowed for culture is
not that much large. Most importantly most of the flexibility we observe is in
flexibility of culture expression not on the basic thinking of the mind. The
surplus of organization is what creates the flexibility in form of diverse
cultures by rising man beyond mere survival. The essence of our thinking and
life is not very different at all, though its expression can vary.
Humans are very diverse in their odd
expression of identity not on their mode of survival when they face similar
ecology. That is why much is not lost especially from social side. Or you can
prove me wrong. Go to jungle of Amazon and teach me something new about any
institution. If I give you 100 years to study them how much knowledge should I expect
that can change humanity despite what you will say “they live in harmony with
nature” and I add with poverty and poor functionality. Even if you can find
something useful, it will not be as big as their poverty and uncertain life
that you are framing them to accept as the best way to live. The reason why you
don’t want to lose them is because a scientist will never want to lose the most
useful evidence at his/her disposal. Nothing more and nothing less!
